Search Engine Optimization | Day Care

How to Keep the Search Engine Ranking Position of your Daycare

Having trouble getting your daycare business website to rank in search engines? Local businesses, such as daycare centers, used to rely on manual methods of marketing to attract parents and grow their business. However, these methods are both capital and time intensive. It required daycares to do (or hire out) much marketing work to bring more leads. 

But in today’s landscape, the beauty of marketing is digital. Moms, dads, or caretakers who are looking for daycare for their little ones no longer have to look for signs or rely on referrals. They can now search on the Internet for “daycares” or “daycares near me” to find several options that fit their needs and their kids’ interests. If you are in the daycare business, you need to establish your footprint online by getting found on the Internet and landing on the first page of search engines. The key is knowing what to do and how to do it.

How SEO Helps in Being on Top of Search Engine Ranking

Although having a website for your daycare is a great start in your online marketing efforts, it shouldn’t stop there. It is no longer the only option for your daycare centers to attract parents and increase your enrolment rate. To generate more leads and turn parents to loyal clients, SEO is your friend.

The once keyword-centric world of SEO has become more content-driven. You can say “thank you” to the ever-changing search algorithms of search engines since they now prioritize quality and value to contents to make searches more user-friendly. 

However, these changes make landing the top spot more challenging than it used to be. With the competition rising daily, reaching that #1 ranking will require hard work with  well-designed strategies.

Maintain Your Search Engine Ranking Position with Finch and Elm!

Once you have reached your goal of being number one, are you going to stop? Of course not! You have worked hard to land that top spot on search engines, so now, you have to defend your position. 

If you want to stay on top, here are some ways Finch and Elm will help keep your position in the online world:

  • Keep your website content fresh and high-quality
  • Curate different daycare videos and images to your blog posts
  • Improve the speed of your website
  • Boost your blog’s visibility on social media platforms.
  • Expand your inbound links to various pages on your website. 

While SEO does not generate overnight results, keeping these five tactics in mind will help you maintain your authority after you have ranked for a specific keyword. If you want more parents to enroll their kids at your daycare center, don’t do it alone. You can reach for that #1 spot on search engines with Finch and Elm, so dial (480) 535-4998 today!

Getting Started

Follow these easy steps.

Step 1 – Request Consultation Below

Step 2 – Agree on Marketing Package

Step 3 – Increase School Tour Requests





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