Social Media Marketing

How To Enhance Your Early Education Social Media Presence

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March 27, 2020

Social media presence is the central hub of most online companies. You can see different products and services posted online, and those are only a few of the businesses using their time and effort to get results.

Not everyone can handle social media marketing and advertising. It is not just simple posting, sharing, and getting everyone to like your page and content. You have to correctly manage the algorithm of each social media platform and perform different strategies to show your ads effectively.

If you are running a daycare business, the easiest way to gain attention and implement transactions is through social media. You can arrange for your ads to show up on parents’ social media feed and encourage them to share by creating quality content. But what if you do not have the time or the basic knowledge to accomplish this? Don’t worry, in this article, we will talk about enhancing your business’ early education social media presence.

A Few Benefits of Social Media Marketing

Social Media Marketing is the number one platform for online marketing. It can help you target the appropriate audience for your business (parents, for example) and build a community that shares mutual ideas and interests.  It allows you to stay in touch with your clients by updating them and asking for feedback. Utilizing social media as a marketing tool is cheaper than traditional marketing methods. The only things you need to pay for are ‘paid ads’. The money you spend on your content depends on how you create them. 

How to Improve Your Daycare Business’ Social Media Presence

Managing your posts and your business can be hard. To successfully promote yourself through social media platforms, here are some strategies to utilize:

Post Cute Moments

Kids are delightful, adorable, and most of the time, hilarious. When you see them doing funny or cute stuff, take photos or videos of them (with their parents’ permission) and upload them on your social media page with captions of things they said.

Utilize Hashtags

Hashtags are catch-words or phrases that are related to a specific topic in a social media post. They come with a number sign (#) and are usually entertaining and informational. Social media platforms implemented this function to help people search for a specific topic when they are browsing through social media.

By using hashtags in your posts, more people will see you when they search for a topic that is related to your business. Let us say you posted a picture of kids having a coloring session in your daycare, and you used “#Daycare” and “#ColoringSessions” as your hashtags. When people specifically search for “#Daycare,” they will see your post in the search results. You could experiment with different word combinations to find the best hashtags for your business. 

Be Consistent with Your Posts and Announcements

Since you are running an early education center, your target market is parents. Parents are prudent when it comes to daycare. To promote your expertise, make sure that your social media page is continuously updated. Schedule your event announcements and make sure that parents received them by checking up or updating them through a private message. This gives parents peace of mind, knowing they can count on you to communicate efficiently. 

Get Involved in Social Media Groups

Upgrading your page is fine, but you shouldn’t stop there. It is essential to get involved with other social media groups by sharing your posts with them. Find groups that are related to the nature of your business. This creates a common ground when you interact with them and expands the visibility of your business.

Finch and Elm’s Social Media Services

Investing in social media is a must if you want your business to grow. If you are having a hard time doing it on your own, maybe it is time to hire the experts. Finch and Elm is a digital marketing agency inspired to promote and enhance the online presence of early learning institutions. Aiming to deliver high-quality services, we can help with your daycare’s social media marketing and advertising needs. With Finch and Elm, you can enhance your early learning social media presence and management today! Call us at 914-631-1009, or check out our website at FinchandElm.com for more details.

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