Child care centers often rely on traditional marketing and advertising methods to promote their business. They print flyers, set up banners and posters, and use word of mouth to advertise. This is alright if you are maintaining a stable enrollment rate. However, if you want to increase your enrollment, it would help if you considered digital advertising.
Is Digital Advertising THAT Important for Daycare Centers?
If you look at all the different marketing and advertising campaigns out there, the most used platform for promotions is the web. With excellent website development and maintenance, your online presence can help increase your enrollment. Some entrepreneurs are even thinking of going fully digital when it comes to running their business. The growth of technology has made it almost impossible to run a business without an online presence.
How Do I Do It?
Now that we have finally settled the importance of digital advertising, it is time for you to improve your methods. Here are some of them:
Improving Your Website
You have already built an excellent website. You have added everything from content to contact details, it has an awesome name, and you designed it just the way you wanted it to look. But why aren’t you getting any new customers? Maybe you forgot to consider these three things: accessibility, call-to-action, and mobile availability.
Having a website makes no sense if your customers cannot navigate your page easily. If they aren’t able to navigate easily, they will get frustrated and move on to someone else. For example, make sure that you have pressable and visible buttons that are associated with your categories. This way, your customers will know where to look and what to look for.
Call-to-actions or CTAs are the phrases you need to “push” your clients into buying or inquiring about your products and services. Some best examples of CTAs are “Buy one now” or “Call us today.” You can experiment with different phrases depending on the nature of your business and what you are trying to accomplish. For example, if you are running a daycare business, you could use “Enroll now” to let people know that enrollment is ongoing.
Most people utilize their smartphones to do most of what they used a desktop or laptop computer for in the past. Making sure you have a website that is easily accessible for a mobile device will ensure more potential clients find their way to you.
Improving Your SEO
Search Engine Optimization or SEO is one of the essential factors in improving your digital advertising. When you finish creating or optimizing your website, you have to develop content that relates to your business’ nature. This way, Google can detect your site’s relevance when people search specific queries relating to your services. For example, when your potential clients search for “best child care near me,” they will see your website’s link on top of the Google search results if you optimize your SEO.
Improving Social Media Advertising
Improving your presence on the web also includes improving your social media reputation. Social media is leading the online marketplace these days, so having a strong presence there will help promote a successful media advertising campaign. You could schedule events, post and share content, and utilize paid advertising with the help of social media.
Finch and Elm’s Digital Advertising Services
Finch and Elm is one of the leading digital marketing agencies that provide full support to child care centers. We trained our staff to handle all the digital advertising needs of our clients with professionalism and enthusiasm. If you require exceptional digital advertising support for your child care business, Finch and Elm is here for your every need! Check out our website today at FinchandElm.com, or call us at (480) 535-4998.