How to Get Your Preschool Learning Center Found on Google
Many people today rely on Google’s powerful search algorithm when looking for pieces of information they need. From searching for skincare tips to finding out the title of a song, Google is everybody’s buddy.
The same goes for parents who are looking for a facility to entrust their little ones to during the day. When they look for the “best” preschool environment for their child, more often than not, the first thing that parents do is search Google. So if you are in a childcare industry getting found and listed there is a good sign for your business. It means a stronger online presence and more prospective clients in the door. But how? While you may not have much luck with traditional methods of advertising, digital marketing efforts can fuel the growth of your preschool learning center over time.
Do you know how Google works?
First things first: Google is NOT the Internet. When your website doesn’t appear on Google, it doesn’t mean that it won’t appear anywhere on the web.
Google works like a thief in the night. It has automated computer systems that work around the clock, visiting websites all over the Internet, taking snapshots of every page and storing them in a massive database. Google’s algorithm reads all of that content and determines the subject of each page. Lastly, Google uses the collected data to identify which pages deserve to be on the top spot, given a specific keyword or phrase.
Get Found on Google with Finch & Elm!
Getting found on Google is more than just having a website – it is ranking on top of search engine results when people search for businesses like yours online. If other childcare businesses are ranking on the first page of Google while you’re on the second page, you’re more likely to lose customers to your competition. Don’t let it happen to you! Here are some tips to make your preschool business more visible on Google:
- Set-up a website that potential customers can check
- Register your website address with Google to accelerate the indexing process
- Have relevant and useful content to demonstrate that you are established and reliable
- Prove that you’re a local business by filling out your profile with relevant information (name, phone number, address, and location)
- Make sure that your website is mobile-friendly
If you want to boost the enrolment numbers for your preschool learning center, you need to put in some work and improve your rankings. At Finch and Elm, we can help you come up with a solid plan to get found on Google. For a consultation dial (480) 535-4998.
Getting StartedFollow these easy steps.
Step 1 – Request Consultation Below
Step 2 – Agree on Marketing Package
Step 3 – Increase School Tour Requests