How to Get Your New Daycare Website Found on Google using SEO Strategies
When parents search for a daycare in their area, they expect it to have a website. They want to be able to see if the programs will fit their kids’ interest and their budget. Without a website to learn about the business from, parents are more likely to look for other options and enroll their kids in a daycare center that didn’t require a phone call to learn about.
If you’re a childcare business owner, you should know that trust plays a significant factor in every parent’s decision to enroll their little ones. Since there are so many daycare centers today, you’re all competing to earn parents’ trust, you need to show them that you have a safe, fun, and educational environment for their kids. And what better way to show that you’re the right daycare by getting found on Google and having an online presence with positive reviews?
Kickstart Your New Website with SEO!
Reality check: with too much content and competitors on the web, parents stumbling upon your daycare business is like finding a needle in a haystack. To boost your online presence, SEO should be part of your marketing strategy. Aside from creating quality content that attracts prospective new parents, you need to optimize your start-up website so parents looking for daycare centers can find you online.
Expert Advice: SEO Plan for Your Start-up Daycare Center!
SEO is no magic trick; it is not as simple as flicking a couple of switches or a one-time big-time deal. The good news is that even if you’re a small start-up, you can launch a campaign that can help you rank high in Google. Don’t let outdated marketing strategies cost you enrolments! Our SEO specialists at Finch and Elm can help you increase inquiries, tours, enrolments, and retention.
Follow these SEO tips for a start:
- Define your goals and strategy by asking yourself three questions: “Who is my audience?” “Why am I trying to attract parents to my website?” and “How will I know if I’m winning in the SEO world?”
- Begin your keyword research and focus on the context used in the search query
- Conduct a technical SEO Audit to determine any issues of your website that influences its visibility in Google
- Create stellar content with your audience in mind
- Earn high-quality backlinks by writing essential pieces for high-profile blogs and including links to your website in the content
Ranking on top of Google, or even just getting found on Google, is doable for daycare centers. It requires some work and time, but it can do wonders for your business. Google’s new algorithm if you try to boost your ranking with strategies with “deceptive” practices, they will penalize your website and remove it from the results, and that will hurt your brand even more. Avoid penalties and get the number 1 spot on Google by calling us at (480) 535-4998!
Getting StartedFollow these easy steps.
Step 1 – Request Consultation Below
Step 2 – Agree on Marketing Package
Step 3 – Increase School Tour Requests