Unveiling the Secrets: Are You Ready to Get Found in Google?
When parents search for childcare in their areas, does your website show up on Google’s search results?
In today’s Google-driven world, most– if not all– rely on the search engine when searching for information online. So it is a nightmare for business owners to find out that their site is not showing up on Google. One way to boost their visibility online is to improve their ranking on Google. But how?
Why is Your Website NOT in Google Searches?
Have you wondered why your website is still nowhere under the radar of Google’s search results even though you have done everything right? Here’s the bad news: several factors might be preventing you from showing up on Google. But the good news is that most of these issues are easy to fix.
Have you wondered why your website is still under the radar of Google’s search results even though you have done everything right? Several factors might be preventing you from showing up on Google. But the good news is that most of these issues are easy to fix.
One reason your website won’t show up on search results is that it’s too new. If you developed your website only this morning, chances are that Google hasn’t discovered it yet.
Another factor in your website not ranking in Google could be penalties. Categories include being “deindexed,” “penalized,” and “sandboxed.” Deindexing happens when Google completely removes your domain from search results, while penalization means you can’t find your pages through direct search. Sandboxed, on the other hand, is when your traffic drops suddenly given that your domain wasn’t Deindexed or Penalized.
Lastly, if your website content isn’t relevant to what users are searching for or isn’t useful, then don’t expect your site to show up on search results.
How to Boost Your Online Visibility in Google
To keep new customers coming through the door, you need to let parents know what sets you apart from other childcare businesses. But how will they know how your program offerings differ and what kind of facility is waiting for their little ones if they can’t find your website on search results? Boost your Google ranking with these tips:
- Choose the Right Keywords
The perfect keyword is usually a three-to-five word phrase that a person may search for on Google to find businesses or products. For instance, when parents search for the term “preschools” plus a specific location, and you’re in the childcare industry, you’ll want to make sure that keyword can be found throughout your website. Doing this will let Google know that your page is relevant and an excellent candidate to suggest for parents.
- Add your Website to Local Directories
If you want parents to find your childcare business on Google, don’t forget to optimize your website for local directories. Include information relevant to your local audiences like name, address, contact number, hours of operation, location-based keywords, and a map to your location.
- Ensure that Your Website Is Mobile-Friendly
Most users today perform Google searches on mobile devices. So if you want to gain more enrollments, optimize your website for mobile devices. Google has made it clear that they will consider how mobile-friendly a website is when deciding whose pages will take the high-ranking search results.
- Create high-quality content relevant to your website
Google’s algorithm prioritizes webpages with original and relevant content. Try to write about one childcare program or topic per page and avoid mixing too many keywords on a page. Moreover, make your posts long enough but informative and relevant. If you have covered the topic well, answers of up to 800 words are usually sufficient.
- Don’t forget to add interesting meta-descriptions per page
The meta description is a snippet in Google results that describes what users can expect from the page. It is your chance to advertise your childcare page to parents! To make the most out of your meta-description, always add unique content for every page, don’t repeat the title in the description, and avoid using an automated description.
You don’t need to be an SEO expert to get your website found on Google. If you follow the steps above consistently, your ranking will improve and convert to more parents checking out your programs. If you want to rank on top of Google, improve conversions, and boost your online presence, dial Finch and Elm today at (480) 535-4998!
Getting StartedFollow these easy steps.
Step 1 – Request Consultation Below
Step 2 – Agree on Marketing Package
Step 3 – Increase School Tour Requests