Social Media Marketing

Child Care Necessities: How to Promote Child Care on Social Media

featured image of the blog titled "Child Care Necessities: How to Promote Child Care on Social Media"
April 10, 2020

Social media is one of the most popular platforms for advertising. There are many strategies that can be used to further the success of your business. 


Let us say that you are running a child care business. Like other preschools or daycares out there, you rely on traditional marketing methods. You print flyers, posters, tarpaulins, and ask others to promote your business (word of mouth). But think about it, are you hitting your target enrollment rate? Is your company getting good reviews? Are you attracting and keeping new clients? If you are not, your marketing plan needs to be updated to include advertising on social media.

Utilizing Social Media

Social media platforms such as Facebook, Twitter, and Instagram have opened up a whole new avenue of advertising.  Let us take a look at the methods you could use to promote your business.

In these examples, we will specify the usage and benefits of different Facebook ads for your business:

Hosting Events

Promote your pre-school by hosting an Open House. This invitation will encourage new interest in your pre-school. It allows you to build rapport with potential new clients and encourage enrollment. By using your Facebook page, you can schedule an event and have it advertised to your target market. Use an eye-catching photo to hook your viewers’ attention and encourage them to read your ad.

Targeting Your Local Community

Before you publish your ads, you can modify the settings to hit your target audience. You can use this to your advantage by changing the age settings aligned to the parents in the area. This way, only prospective clients will see your ads.

Promote Your Daycare’s Facilities

When using Facebook, you can utilize carousel ads by using multiple photos. This ad type will appear like a slideshow when viewers are scrolling through their feeds. You can also use this to show different enrollment and payment methods.

Every parent wants the best for their child. When you are using Facebook ads, you can show ads with encouraging captions to trigger the parents’ interest in your pre-school.

Running a daycare and meeting clients both require the utmost attention. Keep your promotions running while you are handling the day to day operations of your business and hire the experts on social media advertising

Finch and Elm’s Social Media Services

Finch and Elm is a digital marketing company focused on providing online services for various daycare businesses. With multiple functions such as Social Media Management and Paid Advertising, we can submit articles, blog posts, and different advertising strategies to promote your daycare. Check out and let us help you with your advertising needs today!

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